Smallholder coffee farmers in Kenya earn less than 35% of the international market value on their high-quality specialty coffees, earning on average just $250 annually (less than a dollar a day) for the coffee they produce. This is primarily due to lack of market access and limited information regarding the quality of their coffee.
Vava Specialty Coffee’s Direct and Fair trade model brings specialty grade coffees to roasters, consumers and importers who pay fair, premium prices. By directly linking smallholder coffee farmers to markets that are keen on ethically sourced, traceable coffees, this model provides sustainable livelihoods for these smallholder coffee farmers.
Since 2009, Vava Coffee has worked with 30,000 smallholder farmers, Our aim is to positively impact the lives of 130,000 farmers by 2018.